Guides › How to Create a BigCommerce Google Shopping Feed

How do I create a Google Shopping feed for BigCommerce?

In Export Stash, create a Multi-Channel Shopping Feed, choose Google Shopping, set the feed options and publish it to a public URL that Google Merchant Center fetches, or deliver it by FTP or email on a schedule.

What you need

A BigCommerce store with Export Stash installed
A Google Merchant Center account

Steps

Open Multi-Channel Shopping Feed and click Export Data Feed.
Add fields: choose the feed fields to include.
Advanced settings: set Channel to Google Shopping, then the currency, gender, age group, units and Google product category.
Set export method: choose Public URL, FTP or Email, and save.
Click Set Schedule on the profile to choose how often the feed updates.
Optional: choose Filter Products from the profile's menu to include or exclude products by brand, category, channel, SKU, title words or stock, or to skip hidden products and products without images.
In Google Merchant Center, add a scheduled fetch using your feed URL.

Good to know

Feeds are generated in RSS 2.0 XML.
The same steps create feeds for Microsoft Bing, Meta/Instagram, TikTok and Pinterest.
You can add custom labels based on profit margin to split Google Ads campaigns.

FAQ

Which channels can Export Stash create feeds for?

Google Shopping, Microsoft Bing, Meta/Instagram, TikTok and Pinterest.

How does Google Merchant Center get the feed?

Use the public feed URL in a Merchant Center scheduled fetch, or deliver the file to FTP.

Can I exclude products from the feed?

Yes. Filter by brand, category, channel, SKU, title words or stock, and exclude hidden products or products without images.

Install Export Stash from the BigCommerce App Marketplace — free for 7 days.

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Updated 2026-10-11 · FAQ · Compare · Help Centre