Guides › Google Shopping Profit Margin Labels for BigCommerce

How do I add profit margin labels to Google Shopping?

In your Export Stash Google Shopping feed, add a calculated custom label: choose a metric such as gross margin, set rules like "at least 50% then MARGIN_50_PLUS", and use the label to split product groups in Google Ads.

What you need

• A BigCommerce Google Shopping feed in Export Stash
• Cost prices set on your BigCommerce products, for margin, markup and profit rules

Steps

1. Open Multi-Channel Shopping Feed and create or edit a feed.
2. In Custom fields (Optional), click Add field and choose Calculated Rule.
3. Metric: choose gross margin %, markup %, profit amount, price or stock level.
4. Price source: choose price, sale price or calculated price.
5. Add rules, for example If at least 50, Then label MARGIN_50_PLUS, and set the Otherwise label, such as MARGIN_UNDER_50.
6. Save the feed and let it run, then in Google Ads subdivide your product groups by that custom label.

Good to know

• You can also set a label for products with a missing price or cost.
• A shipping label can be set from each product's dimensions in Advanced settings.

FAQ

Why label products by margin?

So Google Ads Shopping campaigns can bid more on high-margin products and less on low-margin ones.

Which metrics can a custom label use?

Gross margin %, markup %, profit amount, price or stock level.

Does this work on Wix or Ecwid?

No. Calculated custom labels are BigCommerce-only.

Install Export Stash from the BigCommerce App Marketplace — free for 7 days.

More guides

• How to Import Products to BigCommerce from CSV
• How to Sync BigCommerce Inventory to eBay
• Update BigCommerce Stock & Prices from a Supplier File
• How to Create a BigCommerce Google Shopping Feed
• Export BigCommerce Orders to Google Sheets Automatically

Updated 2026-10-11 · FAQ · Compare · Help Centre